1. Difference Between Product and Brand 1.Product is made in1. A brand is boughta factory 2. A product can be copied. 3. A product can be quickly outdated.by the customer…
Difference Between Product and Brand 1.Product is made in 1. A brand is bought a factory by the customer . 2. A product can be 2. A brand is unique. copied. 3. A product…
1. MKTG 4550:The Role of Marcom Dr. CampbellTh 8/25/11 2. Today’s Learning Goals• Concept of “Brand equity”– Benefits– Definition• How marketing communications…