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Lecture 1 introduction, key themes and outline
Marketing Lecture 1 introduction, key themes and outline

1. JN2702MARKETING PRINCIPLES FOR MEDIA BUSINESSES: INTRO 2. Background: Module outline Designed to introduce and provide an overview to an increasingly “fragmented”…

Community Investigative In-Depth Your Weather Authority.
Documents Community Investigative In-Depth Your Weather Authority.

Slide 1Community Investigative In-Depth Your Weather Authority Slide 2 On Air Slide 3 Market verview O O NBC Affiliate Serving Central Arkansas State Capitol City Lower unemployment…

Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization.
Documents Creating Value. Sales departments purpose = Maximize revenue Sales departments mission = Get and...

Slide 1Creating Value Slide 2 Sales departments purpose = Maximize revenue Sales departments mission = Get and keep customers – To accomplish these, an organization must…

Creating Value. Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful.
Documents Creating Value. Purpose and Mission Sales department purpose = Maximize Revenue Sales department...

Slide 1Creating Value Slide 2 Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful…

Solution Selling What Are Your Sales Goals? To create a customer - Peter Drucker To bring our audience and advertisers together - KOMC/KRZK, Branson,
Documents Solution Selling What Are Your Sales Goals? To create a customer - Peter Drucker To bring our...

Slide 1 Slide 2 Solution Selling Slide 3 What Are Your Sales Goals? To create a customer - Peter Drucker To bring our audience and advertisers together - KOMC/KRZK, Branson,…

Key Account Selling * * Based on the book Major Account Sales Strategy, Neil Rackham, Harper Business, 1991.
Documents Key Account Selling * * Based on the book Major Account Sales Strategy, Neil Rackham, Harper...

Slide 1Key Account Selling * * Based on the book Major Account Sales Strategy, Neil Rackham, Harper Business, 1991 Slide 2 Key Account Selling Purpose Purpose – To focus…

Advanced Negotiating. Media Sales Objectives What are your sales objectives? 1To get results for customers 2To develop new business 3To retain and increase.
Documents Advanced Negotiating. Media Sales Objectives What are your sales objectives? 1To get results for...

Slide 1Advanced Negotiating Slide 2 Media Sales Objectives What are your sales objectives? 1To get results for customers 2To develop new business 3To retain and increase…

Solution Selling What Are Your Sales Goal? To create a customer - Peter Drucker To create a customer - Peter Drucker To bring our audience and advertisers.
Documents Solution Selling What Are Your Sales Goal? To create a customer - Peter Drucker To create a customer...

Slide 1 Slide 2 Solution Selling Slide 3 What Are Your Sales Goal? To create a customer - Peter Drucker To create a customer - Peter Drucker To bring our audience and advertisers…

In-Text Ads the Mobile Web Supervised & Guided By: Avishai Weis Yaron Zakai-Or Noam Lampert Delivered By: Adi Guberman Gal Ben Ami.
Documents In-Text Ads the Mobile Web Supervised & Guided By: Avishai Weis Yaron Zakai-Or Noam Lampert...

Slide 1In-Text Ads the Mobile Web Supervised & Guided By: Avishai Weis Yaron Zakai-Or Noam Lampert Delivered By: Adi Guberman Gal Ben Ami Slide 2 Goals & Scope Goals…

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Key Account Selling * * Based on the book Major Account Sales Strategy, Neil Rackham, Harper Business, 1991 Key Account Selling Purpose To focus on developing new business.…

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