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Design Tail wags the dog: How small-scale user research can influence a large-scale corporation

This presentation was originally given at UX New Zealand on Nov 7th 2013. Tail Wags the Dog centers on a user research project conducted in the emerging market of rural India.…

Documents Neodes Uxd Profile 2012

neodes is an award winning design firm helping various businesses & non-profits create integrated value for various stakeholders. We achieve this by employing our domain…

Design Ricerca E-Commerce - I profili di comportamento degli utenti (Risultati Prima Fase Qualitativa)

Il comportamento dei clienti in interazione con i servizi di E-commerce. Un ricerca qualitativa condotta da Assist individua 5 Customer Personas e fornisce una valutazione…

Technology Search Analytics: Conversations with Your Customers

Did you know that the search box on your home page handles half or more of all your visitors requests? What do people search for most often when they visit your Web site?…

Documents Understanding Goals and Requirements

The fifth class of a 15 week course in Information Architecture taught at Parsons, the New School for Design. Topics include: Putting the Why before the what and the what…

Education Wrangling Complexity through Cat-herding

The second class of a 15 week course taught at Parsons, the New School for Design. Topics include: Understanding Complexity and the effects of not understanding complexity…

Business How To Drive Intranet Adoption

While many organizations already have an intranet, their employees might use it to find tax forms rather than for knowledge management, collaboration, and community building.…