Slide 1Advertising, Sales Promotion, and Public Relations Chapter 15 Slide 2 2 Learning Goals Understand the roles of advertising, sales promotion, and public relations in…

Slide 1Copyright 2013, Pearson Education Global Marketing Communications Decisions II: Sales Promotions & Personal Selling Chapter 14 Slide 2 Copyright 2013, Pearson…

Slide 1© 2005 Prentice Hall14-1 Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication PowerPoint by Kristopher…

Craig Evans Jacqueline Jaggers Kelly Lineberry Brianne Henney Vince Miceli Executive Summary....................................................................................................3…

Slide 1 © 2005 Prentice Hall14-1 Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication Slide 2 © 2005 Prentice…

Slide 1 Personal Selling Sales Promotion 16 Slide 2 16- 1 Definition Salesperson  An individual acting for a company by performing one or more of the following activities:…