Documents Chapter 17 Advertising & PR. PERSUADE Objectives of Advertising REMIND INFORM to develop initial...

Slide 1 Chapter 17 Advertising & PR Slide 2 PERSUADE Objectives of Advertising REMIND INFORM to develop initial demand increase demand for an existing product to reinforce…

Documents 17 Advertising and Public Relations Dr. Close "Advertising is salesmanship mass produced. No one...

Slide 1 Slide 2 17 Advertising and Public Relations Dr. Close Slide 3 "Advertising is salesmanship mass produced. No one would bother to use advertising if he could…

Documents Chapter 17 Advertising & PR

14 Promotion Chapter 17 Advertising & PR 1 PERSUADE Objectives of Advertising REMIND INFORM to develop initial demand increase demand for an existing product to reinforce…