Documents Chapter 8: ADVERTISING:MESSAGESandMEDIA 8.1 The Nature and Scope of Advertising ADVERTISING – A...

Slide 1 Slide 2 Chapter 8: ADVERTISING:MESSAGESandMEDIA 8.1 Slide 3 The Nature and Scope of Advertising ADVERTISING – A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT…

Documents 17 Advertising and Public Relations Dr. Close "Advertising is salesmanship mass produced. No one...

Slide 1 Slide 2 17 Advertising and Public Relations Dr. Close Slide 3 "Advertising is salesmanship mass produced. No one would bother to use advertising if he could…

Documents Chapter 8: ADVERTISING: MESSAGES and MEDIA 8.1

Chapter 8: ADVERTISING: MESSAGES and MEDIA 8.1 The Nature and Scope of Advertising ADVERTISING â A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT COMPREHENSIVE DEFINITION…

Documents Chapter 8 power_point_slides

1. Chapter 8:ADVERTISING: MESSAGESand MEDIA2.18.1 2. The Nature and Scope of Advertising ADVERTISING – A PAID, MASS-MEDIA ATTEMPT TO PERSUADE. SIMPLE BUT COMPREHENSIVE…