1. Unit 18 evaluationIn this unit we had to create a new advertising company and a new product, we chose a new bottled water product. In our group we had William, Thomas,…
Chapter 6.4 and 6.5 6.4 Branding Some brand names become so entrenched in our everyday language that they become âgenerizedâ trademarks Any come to mind??? 6.4 Branding…