BRANDING BRAND NAME LOGO SLOGAN BBI1O1 Branding 1. Brand Name Definition: A word or group of words that a business uses to distinguish its competitorsâ products Branding…
Chapter 6.4 and 6.5 6.4 Branding Some brand names become so entrenched in our everyday language that they become âgenerizedâ trademarks Any come to mind??? 6.4 Branding…