Documents Copyright 1999 Prentice Hall 8-1 Lesson 6.1 – Branding.

Slide 1  Copyright 1999 Prentice Hall 8-1 Lesson 6.1 – Branding Slide 2 Branding Branding describes a company’s or event’s efforts to develop a personality and…

Documents Chapter 6.4 and 6.5. 6.4 Branding Some brand names become so entrenched in our everyday language...

Chapter 6.4 and 6.5 6.4 Branding Some brand names become so entrenched in our everyday language that they become âgenerizedâ trademarks Any come to mind??? 6.4 Branding…