Slide 1Setting Product Strategy Marketing Management, 13 th ed 12 Slide 2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-2 Chapter Questions What…

Slide 1Marketing Management, chapter 12 Setting Product Strategy Prepared by: Volkan ÜLKE Prof. : Teoman DUMAN Slide 2 What is a Product? A product is anything that can…

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Slide 1 12 Setting Product Strategy 1 Slide 2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 12-2 What is a Product? A product is anything that can…

Slide 1 12 Setting Product Strategy 1 Slide 2 Chapter Questions  What are the characteristics of products and how do marketers classify products?  How can companies…

Slide 1 Product & Brand Management D.Bandopadhyay Slide 2 Product Definition Product is the bundle of utilities by which it can satisfy the needs of the users. Product…