1.Christian DeingSimon LuykenJulika ReusseSebastian StratmannAnna Worster1. What are the sources of Zara’s competitive advantage?What is unique compared to H&M, The…
N ELSEVIER Green Consumers in the 1990s: and Implications for Advertising James A. Roberts BAYLOR UNiVERSiTY Profile The passage of time and incipient change call .for another…
Slide 1Leading Tracking Kerning Testimonial Demonstration Slice of life Emotional Sell Slide 2 First Printing Press - 1455 Johannes Gutenberg 1st printed book The Bible Movable…
Slide 1 Chief Culture Warrior: A Transformational Professional & Personal Role for Senior Healthcare Strategists Kathy, Steve and Ken (a.k.a. Lewton, Seekins & Trester)…
Tipping Points VIRAL MARKETING & TIPPING POINTS 1 1 Malcolm Gladwellâs Best Seller Thomas Schelling (Nobel Prize winner) first introduced the concept of âtipping pointsâ…
There’s Change. . . . and Then There’s BIG CHANGE Implications of the BOB Era and How Public Relations Professionals Can Lead Organizational Transformation Kathy Lewton,…