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Tipping Points VIRAL MARKETING & TIPPING POINTS 1 1 Malcolm Gladwellâs Best Seller Thomas Schelling (Nobel Prize winner) first introduced the concept of âtipping pointsâ…

1. ADVERTISING 2. CHANGE 4 LIFE CAMPAIGN 3. http://www.vccp.com/work/comparethemarketcom/comparethemarketcom 4. Change4Life is a public health programme in the United Kingdom…