Slide 1 Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy Slide 2 Topics to Cover Integrated Marketing Communications A View of the Communications…

Slide 1 Slide 2 The main steps in developing an effective communication are 1)Identify target audience 2)Determine the communication objectives 3)Designing the message 4)Select…

Slide 1 Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications Strategy Copyright ©2014 by Pearson Education, Inc. All rights reserved Slide…

Integrated Marketing Communication Strategy Integrated Marketing Communication Strategy Chapter: 14 Lec 9c Setting the Total Promotion Budget and Mix Affordable Method Setting…

Slide 1 1 Chapter 14 Integrated Marketing Communication Strategy Slide 2 2 Marketing Communication Mix or Promotion Mix Product’s Design Product’s Price Product’s Package…