Documents Communication

1. Good morning Every oneToday We are dealingabout communication 2. Tables of contents• Communication• Integrated Marketing Communication process and Mix• Advertising…

Documents Chapter 14 Integrated Marketing Communication Strategy.

Slide 1 Chapter 14 Integrated Marketing Communication Strategy Slide 2 What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications is the practice…

Documents Integrated Marketing Communication Program

Integrated Marketing Communication Strategy Chapter 15 15- * Objectives Know the tools of the marketing communications mix. Understand the process and advantages of integrated…

Documents 1 Chapter 14 Integrated Marketing Communication Strategy.

Slide 1 1 Chapter 14 Integrated Marketing Communication Strategy Slide 2 2 Marketing Communication Mix or Promotion Mix Product’s Design Product’s Price Product’s Package…