1.Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 142. Learning Objectives After studying this chapter, you should be able…

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Chapter 14 - slide 1Chapter FourteenCommunicating Customer Value: Integrated Marketing Communications StrategyChapter 14 - slide 2Copyright 2010 Pearson Education, Inc. Publishing…

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14-* -* Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating…

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Slide 1 Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications…

Slide 1 Week 9- 11-29-04 Integrated Communication Strategy and Promotion Tools Slide 2 Communication The process by which we exchange or share meanings through a common set…