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Internet Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me

1. Oh Boy!These A/B tests appear tobe bullshit! 2. @OptimiseOrDie• UX, Analytics, Testing and Innovation• Started doing testing & CRO 2004• Split tested over 40M…

Internet Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Technology Product Tank - 13 Easy AB and Split Testing F***ups

1. 13 Easy split testing f***ups1 @OptimiseOrDie 2. Top F***ups for 2013 1. Testing in the wrong place 2. Your hypothesis inputs are crap 3. No analytics integration 4. Your…

Technology 13 Easy AB and Split Test Screwups - Conversionista Meetup - Stockholm

1. 13 Easy split testing f***ups1 @OptimiseOrDie 2. Top Fuckups for 2013 1. Testing in the wrong place 2. Your hypothesis inputs are crap 3. No analytics integration 4. Your…

Internet John lewis lego craig sullivan 1335

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Business Craig Sullivan - Oh Boy! These A/B tests look like total bullshit! MKTFEST 2014

1. OhBoy!These A/Btests look liketotal bullshit!@OptimiseOrDie 2. @OptimiseOrDie• UX, Analytics, Split Testing and Growth Rate Optimisation• Started doing testing &…