Internet Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Internet John lewis lego craig sullivan 1335

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…