History • Establish in 1946 by Kaira District Cooperative Milk Producers' Union Limited (known as Amul) • "Amul," from the Sanskrit "Amoolya,“ •…

Mradul Raj Pachouri 08BS0001794 Neha Shrivasta 08BS0001938 Shruti Chhabra 08BS0003193 Shashwatendra Singh 08BS0003097 Table of Contents ROLE OF AMUL AS A BRAND.......................................................................................3…

AMUL-THE TASTE OF INDIA The Beginning • Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative in India. • It is a brand name managed by an apex…

A Project Report On “STUDY OF MARKETING MIX OF AMUL” For Partial fulfillment of Bachelor of Business Administration Course (Academic Year: 2008-2009) Submitted by Miss…

Product Price AMUL BUTTER’S Competitive Advantage By Constant Innovation of the 4P’s Place By- Promotion Krishnakant JonnalgaddaNeelotpal ShuklaCharu BhatiaAnimesh GuptaSohrab…

1. THE YOUTH OF INDIAON THE QUEST FOR TRUE FREEDOM BY: MANAVENDRA DAVAR N.I.T. KURUKSHETRA 2. THE PARADOX WE CALL INDIA ! 3. INDIA vs. INDIA IMPRESSIVE GDP  21% RURAL…

1. 50Rs.LAUNCH OFFER !! Flat discount on orders worth Rs. 200 or more.OFFOn Selected Restaurants in Kandivali (East) only. Click next.500 restaurants from BANDRA to DAHISAR…

1. BRILLIANT MARKETING CAMPAIGNSMarketing and Branding Activities: India and Abroad 2. Ingredients of Brilliant Marketing Low predictability and high attention spans…

1. Product Price AMUL BUTTER’S Competitive Advantage By Constant Innovation of the 4P’s Place Promotion By- Krishnakant Jonnalgadda- 60 Neelotpal Shukla- 52 Charu Bhatia-…

1. • AMULA • CSR• ActivitiesAMUL  Present by:- Anil Varma 2. A-Anand M-Milk U-Union L-Limited AMUL means “priceless” insanskrit. AMUL is Number 1 Dairybrand…