History • Establish in 1946 by Kaira District Cooperative Milk Producers' Union Limited (known as Amul) • "Amul," from the Sanskrit "Amoolya,“ •…

About AMUL Amul is a brand for dairy products and Marketed by Amul means priceless in Sanskrit. GCMMF is India s largest food products marketing organization. GCMMF(Gujarat…

ACKNOWLEDGEMENT This research in it self is an acknowledge to the inspiration, drive, technical assistance contributed to it by many individuals. This research work would…

A Project Report On “STUDY OF MARKETING MIX OF AMUL” For Partial fulfillment of Bachelor of Business Administration Course (Academic Year: 2008-2009) Submitted by Miss…

A Report on summer project undertaken at Gujarat co-operative milk marketing federation limi A Report on Summer project undertaken at Gujarat co-operative milk marketing…

PRODUCT PROFILE CHAPTER-1 INTRODUCTION 1.1 OVERVIEW : AMUL Amul is the name of a dairy cooperative in India. Derived from the Sanskrit word "Amulya," Amul means…