PREFACE The MMS programme is well structured and integrated course of business studies. The main objective of practical training at MMS level is to develop skill in student…

A REPORT ON GENERAL ICE CREAM CONSUMPTION BEHAVIORS AND A COMPARATIVE ANALYSIS OF AMUL ICE CREAM SCOOPING PARLORS By Saurabh Anand (10BSPHH010698) 2 A REPORT ON GENERAL ICE…

Amul Points to be covered • • • • • • • • Company Profile Amul Chocolates Chocolates Market In India Competition Scenario Chocolate vs. Mithai Research Objectives…

SUBMITTED TO :Prof. Bharat Bhushan SUBMITTED BY :Pradeep Kr. Tiwari Pankaj Sharma P. Wahini Rahul Mishra Introduction Amul “priceless" in hindi, the brand name "Amul,"…

Failure of... AMUL CHOCOLATES SITUATION • Amul chocholate’s Market share decreased to 4% much less than market leader(72%) • The awareness level of AMUL CHOCOLATE is…

A REPORT ON CHOCOLATES & CONSUMER BUYING BEHAVIOUR SUBMITTED TO: DR.SHRADDHA SHIVANI SUBMITTED BY: 1. BIDISHA BISWAS 2. CH.SHARVANI 3. D.MADHURI 4. KUMARI AKANSHA 5.…

Introductio n & history 1 In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established.…

Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM  ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand…

PROJECT WORK SALES & DISTRIBUTION MANAGEMENT SUBMITTED TO: Prof. A.N Bhattacharya SUBMITTED BY : Param jeet Singh Preety Sharma Ravi kr. Sinha Shasank s.sahoo Sambit…

INTRODUCTION TO PROJECT The project presented here gives a detailed analysis of Retailer penetration of AMUL pouch milk in Kanpur market and the content being provided in…