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CONSUMER BEHAVIOUR 1-1 Consumer Behaviour- Schiffman & Kanuk 1 Market today«. Substantial increase in the buying power Greater variety of goods and services Information…
EVS: Globalizing the Business of Giving Insight? 8 July 2009 version Evalueserve: Globalizing the Business of Giving Insight? We do not want to do consultant’s jobs. They…
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1. IMPORTANT MARKETING CONCEPTS David Holdford, RPh, MS, PhD Professor, School of Pharmacy Virginia Commonwealth University Each Concept Has an Important Lesson for Pharmacists…
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DO YOU KNOW JAKE? Heâs the visionary leader Heâs the visionary leader of a privately- held or family- owned business who balances work with other important things in life.…
M A R K E T I N G Q U E S T I O N S www.edugeeks.in www.edugeeks.in 1 1. Which of the following factors affects the planning of marketing programme? (a) Marketing Strategy…