1. 12 Ways to Monetize Social MediaBy Paul Dunay@pauldunay 2. CMO’s BelieveSocial Marketing Will Pay Off. . . Eventually2 © 2011 Networked Insights 3. 3 © 2011 Networked…

1. NETWORKEDINSIGHTSFueling Intelligent Brands 2. Outfront of the upfrontsUse social media to optimize your ad dollarsSpring brings more than flowers in the TV business.…

1. The Walking Dead: Media Buying Guide for BrandsA Networked Insights “Measure the Social” Report, January 2011 2. Your Host TodayJonathan ZarovDirector of MarketingNetworked…

1. CFOs:How to Spend theMinimal EffectiveAmount on MarketingCFOs have access to rich data and reliable metrics formanaging business performance in real or near-real time.Inventory…

1. Must-Know Trends and Next Practicesin PR Measurement:Barcelona and Alternatives to AVE March 1, 2011 Angela Jeffrey, APR Vice President Integrated Media 2. Barcelona Principles…

1. Traditional vs Digital Advertising: Developing A Retail Automotive Multi-Platform Marketing Plan By: Paul Accinno President/CEO 2. Traditional Media AWARENESS Traditional…

Slide 1 Planning for and Analyzing Advertising Media Chapter Thirteen Slide 2 Chapter Thirteen Objectives Describe the major factors used in segmenting target audiences for…

 2007 Thomson South-Western Planning for and Analyzing Advertising Media Chapter Thirteen Chapter Thirteen Objectives Describe the major factors used in segmenting target…

Media Planning and Analysis Chapter Fourteen Chapter Fourteen Objectives Describe the major factors used in segmenting target audiences for media strategy purposes Explain…

 2007 Thomson South-Western Planning for and Analyzing Advertising Media Chapter Thirteen Chapter Thirteen Objectives Describe the major factors used in segmenting target…