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Social Media MEPRA Facebook & Social Media Evaluation Presentation

1. FACEBOOK MEASUREMENTAndy Pang | Measurement EMEA | 01.05.14 MEPRA 2. CHANGING MEASURMENT LANDSCAPE Consumer behaviour is changing WHAT’S IMPORTANT TO MEASUREReach, Resonance,…

Automotive Paul Accinno – Traditional vs Digital Advertising

1. Traditional vs Digital Advertising: Developing A Retail Automotive Multi-Platform Marketing Plan By: Paul Accinno President/CEO 2. Traditional Media AWARENESS Traditional…

Documents TV is the most engaging media

TVNZ 1+Reach TV is the most engaging media Source: Nielsen Media Q2 2011-Q1 2012. Media Engagement AP 15+ Econometric modelling undertaken by Ebiquity on behalf of Thinkbox…