Warehousing in theory and practice A case study at ÖoB, Clas Ohlson, Stadium, Åhlens Mahesh Kumar Rajuldevi Ranjit Veeramachaneni Sridhar Kare _______________________________________________________________________…
1.PR and the power of earned media for brands October 2010 2. Advertising = telling everyone you’re great 3. PR = getting other people to say you’re great 4. Earned media…