1. Being Digital the Future of PR Daryl Willcox Chairman Daryl Willcox Publishing 2. 3. Important? 4. More important? 5. Why digital? Your stakeholders are online The…
1. content • Definition of web 2.0, pr 2.0, marketing 3.0 • The old rules vs. the current situation with the web • Why do we need new rules – Long tail – Convergence…
1.PR and the power of earned media for brands October 2010 2. Advertising = telling everyone you’re great 3. PR = getting other people to say you’re great 4. Earned media…
1.How your social media newsroom is the heart of modern PR 2. @darylwillcox I’m Daryl Willcox Founder and chairman of 3. We help PRs, organisations and the media connect,…
7 conclusions 1 Old media are broken 7 conclusions 1 Old media are broken 2 Bloggers didn’t break them 7 conclusions 1 Old media are broken 2 Bloggers didn’t break them…
Social Media Monitoring: Join the conversation and maximise your social presence Social Media Monitoring: Join the conversation and maximise your social presence Lorraine…
Slide 1 Journalism startups How the new ecosystem works #submojour Pekka Pekkala University of Tampere, Finland USC Annenberg, CA, USA annenberg.usc.edu 1 Find financially…