Data from social media is useless unless it helps you make positive improvements and decisions that have a measurable impact. Unfortunately, dealing with data is like trying…

Key Highlights: 77% of the brands in the industry engage with their audience on Facebook In the personal care segment, most social media buzz are on brands owned channels.…

The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing…

As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps…

Highlights of the report: - Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and…

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant.…

Step by step walkthrough of an integrated campaign to help you build new audiences and grow your business.

Check out an eBook from SHIFT Communications looking at the world of PR and social media.