Documents Marketing effects on customer value

1. MARKET AFFECTING CUSTOMER VALUE 2. MARKETING EFFECTS ON CUSTOMER VALUE THE VALUE DELIVERY PROCESS THE VALUE CHAIN CORE COMPETENCIES HOLISTICMARKETING ORIENTATION ROLE…

Business Strategic Planning 101

1. STRATEGIC PLANNING 101 2. WHAT IS IT? 3. CREATING A UNIQUE VALUE PROPOSITION SUSTAINABLE COMPETITIVE ADVANTAGE 4. VARIETY-BASED POSITIONING •Subset of industry’s products…

Documents Kotler13e_ab.az_Ch02.ppt

Developing Marketing Strategies and Plans Marketing Management, 13th ed 2 * 2-* Chapter Questions How does marketing affect customer value? How is strategic planning carried…

Documents What is Marketing? Marketing is an organizational function and a set of processes for creating,...

Kotler Keller 1 What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing…