Marketing effects on customer value

MARKET AFFECTING CUSTOMER VALUE

MARKETING EFFECTS ON CUSTOMER VALUE

THE VALUE DELIVERY PROCESS

THE VALUE CHAIN

CORE COMPETENCIES

HOLISTICMARKETING ORIENTATION

ROLE OF STRATEGIC PLANNING

VALUE DELIVERY PROCESSIT IS THE TRADITIONAL VIEW OF MARKETING WHICH WONT WORK IN ECONOMIES WITH DIFFERENT PEOPLE

ASSESSING MARKET OPPURTUNITIES AND CUSTOMER VALUE

CHOOSING THE VALUE INCLUDES CRITICAL DECISIONS PERTAINING TO SEGMENTING,TARGETING,POSTIONING AND BRANDING

DESIGNING VALUE RELATED TO PRODUCT/SERVICES

DELIVERING VALUE FOCUSSING ON DISTRIBUTION

COMMUNICATING VALUE THROUGH INTEGRATED MARKETING COMMUNICATION

THE VALUE CHAINIT IS A TOOL TO CREATE MORE CUSTOMER VALUE

THE PROCESSES INCLUDE:

THE MARKET SENSING PROCESS

THE NEW OFFERING REALIZATION PROCESS

THE CUSTOMER ACQUISITION PROCESS

THE CUSTOMER RELATIONSHIP MANAGEMENT PROCESS

THE FULFILLMENT MANAGEMENT PROCESS

CORE COMPETENCIESA CORE COMPETNCY IS FOCUSSING ON PRODUCT DESIGN AND DEVELOPMENT MARKETINGIT HAS THREE CHARACTERISTICS:

IT IS A SOURCE OF COMPETITIVE ADVANTAGE AND MAKES A SIGNIFICANT CONTRIBUTION TO PERCEIVED CUSTOMER BENEFITS

IT HAS APPLICATIONS IN A WIDE VARIETY OF MARKETS

IT IS DIFFICULT FOR COMPETITORS TO IMITATE

A HOLISTIC MARKETING ORIENTATIONHOLISTIC MARKETERS SUCCEED BY MANAGING A SUPERIOR VALUE CHAIN THAT DELIVERS A HIGH LEVEL OF PRODUCT QUALITY,SERVICE,SPEED

VALUE EXPLORATION- HOW A COMPANY IDENTIFIES NEW VALUE OPPURTUNITIES

VALUE CREATIN- HOW A COMPANY EFFICIENTLY CREATES MORE PROMISING A NEW VALYE OFFERINGS

VALUE DELIVERY-HOW A COMPANY USES ITS CAPABILITIES AND INFRASTRUCTURE TO DELIVER THE NEW VALUE OFFERINGS MORE EFFICIENTLY

STRATEGIC PLANNING IT’S THE MANAGERIAL PROCESS DEVELOPING AND MAINTAINING A VIABLE FIT BETWEEN THE ORGANIZATIONS OBJECTIVES, SKILLS, AND RESOURCES AND ITS CHANGING MARKET OPPURTUNITIES.

THE AIM OF THIS IS TO SHAPE THE COMPANY’S BUSINESSES AND PRODUCTS SO THEY YIELD TARGET PROFITS AND GROWTH.

THUS CUSTOMER VALUE COMPLETELY DEPENDS ON THESE EFFECTS AND IF CONCERNED PROPERLY THE MARKETING CAN BE SUCCEDED.

HAPPY CUSTOMERS IS STRATEGIC MARKETING