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History of the Global PC Industry 1970s - IBM introduced its first PC. 1982 Compaq made $111 million in its 1st year cloning IBM PCs 1983 Compaq raised $67 million in an…

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Case Study on TATA : The Most Admired Brand Objectives To discuss the best practices and HR initiatives adopted by the group. To discuss how the companies can use good HR…

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Table of Contents Introduction ............................................................................................................................................…

Documents Brand Failures

Emporio FOURTH EDITION, OCTOBER 2010 Contents Failure - The Best Coach No Kin(dle) in Microsoft Brand Amitabh Fizzled Out Brand Successes vs Brand Failures The Mona’Lisa’…

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A Project Report On “STUDY OF MARKETING MIX OF AMUL” For Partial fulfillment of Bachelor of Business Administration Course (Academic Year: 2008-2009) Submitted by Miss…

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Great Marketing Stories Accenture : High Performance , Delivered Corporate Brand : Acccenture Agency : Rediffusion /DYR ( In India) Accenture is a unique marketing case study…

Business The Dark Knight Magazine Textual Analysis

1. The Dark KnightMagazine FrontCover AnalysisCharlotte Page 2. Purpose Magazine Front Covers • The front cover of a magazine is essential in gaining consumer attention.…

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1. MARKETING MANAGEMENTANU PRASANNAN17|5|2013 2. QUESTION:How much of positioning in themarket today is driven by productpositioning and how much is left forbrand positioning?…

Economy & Finance Branding Yourself With An E Portfolio

1. Welcome to our webinar… Personal Branding… Branding Yourself with an ePortfolio 2. Webinar Topics Why it is necessary to stand-out of the crowd in 2010Why traditional…

Marketing Events & Exhibitions in Doha, Qatar (Events.ADabisc)

1. ABOUT USWHO IS ADABISC?BEHIND EVERY SUCCESSFUL BRAND IS SOMETHING THAT MAKES IT GREAT. STRIVE TO FIND IT, FIND EXCITING WAYS TO TELL IT AND DO IT WITH PASSION, AND YOU’LL…