Education Lenovo

1. BUILDING A GLOBAL BRAND Revised Date: October 19, 2006HBS Case Studied byJOHN QUELCHCARIN ISABEL KNOOPCase Analysed byBALAJI.KSANTOSH ANAND.M 2. Global PC Industry 3.…

Documents Lenovo

History of the Global PC Industry 1970s - IBM introduced its first PC. 1982 Compaq made $111 million in its 1st year cloning IBM PCs 1983 Compaq raised $67 million in an…