Chapter 1: New Perspectives on Marketing in the Service Economy Overview of Chapter 1 Why Study Services? What are Services? The Marketing Challenges Posed by Services The…

Chapter 1: New Perspectives On Marketing in the Service Economy Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1 …

Chapter 1: New Perspectives on Marketing in the Service Economy Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Overview of Chapter…

Services Marketing Chapter 1: New Perspectives On Marketing in the Service Economy Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview…

Why Study Services? (1)  Services dominate economy in most nations  Understanding services offers you personal competitive advantages  Importance of service sector…

Why Study Services? (1)  Services dominate economy in most nations  Understanding services offers you personal competitive advantages  Importance of service sector…

Services Marketing 7e, Global Edition Chapter 1: New Perspectives On Marketing in the Service Economy Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter…

Chapter 1: New Perspectives on Marketing in the Service Economy Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Overview of Chapter…

Slide 1Whats Happening? An old one from Aaron D. http://www.oyster.com/hotels/photo-fakeouts/ Slide 2 CHAPTER 1 Services Marketing Slide 3 Why study services? Services dominate…

Slide 1Chapter 1 An Introduction to Services Slide 2 Chapter Objectives Introduces the basic differences between goods and services. Highlights the importance of managing…