1. Humanities 120 Drama 2. Drama is a type of literature. Its basicmediumis spoken language. ( Medium : the material or technique an artist works with.) 3. Drama uses the…
Introduction William Hesketh Lever founded lever Brothers in 1885. In the beginning as soap manufacturer but later diversified in to food and personal care products. Unilever's…
1. Company ProfileAn Overview 2. ForewordConsumers are bombarded with thousands of brand images and messages everyday. To get their attention you need to break through the…
1. What’s in a NAME? 2. “If I had a great name for a product, I’d build a business around it” - Maurice Kanbar (Inventor) Author of ‘SECRETS FROM AN INVENTORS NOTE…
1. Agenda • • • • • • • • •Executive Summary The Problem Research Methodology Data Analysis Positioning Brand Identity Communication Trade Marketing Wrap…
Brand Personality Muhammad Zavvar Bin Farooq & Ibrahim Obaidullah Brand Personality DefiningTerm: Brand Personality Brand Personality The style and attitude that a brand…
Marketing Strategy The Scenario 1 lakh wet grinders are being manufactured in India Over 75,000 in Coimbatore alone 80% of this is being sold in southern 4 states The balance…
THE BRAND CALLED AMITABH BACHCHAN SUBMITTED BY: Indraneal Roy IIPM IIPM(PGP-09-11)SS Brand A product or service to which human beings attach a bundle of tangible (functional…