Documents Brand Personality

Brand Personality What is brand personality? • Brand Personality is a set of human characteristics associated with a brand • Personality is how the brand behaves •…

Documents amitabh bachchan

THE BRAND CALLED AMITABH BACHCHAN SUBMITTED BY: Indraneal Roy IIPM IIPM(PGP-09-11)SS Brand A product or service to which human beings attach a bundle of tangible (functional…