Company Profile 2011

Company ProfileAn Overview

strategic marke�ng + communica�ons

Foreword

Consumers are bombarded with thousands of brand images and messages every day. To get their attention you need to break through the clutter with targeted and consistent communications which appeal at a functional and emotional level.

In developing this it is essential to take a step back from your business and ‘walk in the shoes’ of your stakeholders. Key questions need to be explored in order to provide your business with ‘clear space’ in which to compete on your own terms and grow a sustainable business for the long term.

Winning market share requires a well-considered brand strategy, coupled with an aligned and focused team which consistently delivers a unique and appealing service.


Proposition

• Work closely with you and your team to understand your needs and issues

• Provide insightful strategic solutions which add significant value to your business

• Provide honest, practical and accurate advice in a professional and timely manner

• Be flexible and open to feedback in the interests of a productive long term relationship

• Acknowledge and understand the organisational culture in which you operate to ensure all activities and solutions align with this culture


Qualified and Experienced

• Work Experience - 15 years in marketing

National Marketing and Sales Manager, Australsun

Account Director and Strategic Planner, brainCELLS

Strategic Planning Manager, Marketforce

Market Analysts and Strategic Writer, Jack in the box

Communications Manager, Department of Agriculture and Food

• Qualifications - strong capacities

Masters of Business Administration (Marketing) - Current Study

Graduate Diploma of Business (Marketing)

Graduate Diploma of Landcare

Bachelor of Science (Environmental Science)


Areas of Expertise

• Market Research

Provide practical research solutions with actionable consumer understanding

• Strategic Marketing

Interrogate market understanding to discover the heart of the issues. Generate clear insights with practical strategies to achieve goals and aspirations

• Brand Development

Develop appealing, distinctive and defendable brands

• Media/Channel Planning

Deliver the right message to the right people at the right time


Areas of Expertise

• Copywriting

Powerful and targeted communications to break through the clutter

• Advertising

Cost effective and creative campaign strategies to get your message across

• Design

Brief and work with the creative team to bring your strategy to life

• Website and Online Marketing

Maximise the opportunities of this unique medium with impacting customer experiences


A Selection of Past and Present Clients

Surf Life Saving WA were seeking to extend their brand beyond the surf with the many of their services and activities being conducted away from the beach. I undertook interviews and surveys with key stakeholders, and developed a distinctive brand strategy encompassing their full breadth of capabilities/benefits.

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I was commissioned to develop a 5 year national strategic/communications plan for their Pathology division. I designed and facilitated a series of strategic workshops with staff at all levels. The plan addressed core stakeholder needs and acknowledged internal capacities and constraints across SJOG. An action plan was also provided to guide implementation.

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Patersons Securities were looking to evolve their brand; acknowledging their loyal customer base and future aspirations. I undertook interviews with key company representatives and facilitated an extensive customer survey. Drawing on this understanding, I developed a brand strategy which provided a distinctive place for them to own in the market in order for them to build on their success.



I supported the development of a brand strategy for a new company in the maritime industry. I undertook a strategic planning workshop and desktop analysis. A rigourous and practical brand strategy was developed which guided their creative identity and continues to support the consistent delivery of a valued service offering.

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I was commissioned to develop a naming strategy for the diversity of of their recreation centres. I completed workshops and surveys with key stakeholders. A practical naming strategy was created to ensure consistency and foster strong associations with the City.

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I undertook research for Little Creatures to assess market perceptions of their products and brand. A detailed report was provided, outlining key findings and recommendations.



Jamiesons recognised an opportunity to diversify their offering beyond accounting to address wider business and personal financial needs. In order to achieve this a new brand strategy was required. A potent and distinctive strategy was developed based on the key market insights gained through competitor reviews, staff workshops and a client survey.

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I was commissioned to develop a business plan for NARA Training and Assessing in partnership with RSM Bird Cameron as part of their QA certification. We reviewed all facets of their business and developed a comprehensive and practical plan which aligned with their ambitions and aspirations.

------------------------------------------------------------------------------------------------------------------------------------- Georgiou had evolved significantly since it’s origins as a small family business and wished to enhance recognition of this. Drawing on extensive market research I developed a brand strategy to clarify their positioning and foster changes in market perception.


Testimonial

If your business is in need of a clear, strategic and well considered marketing strategy I recommend contacting Peter Walmsley. Throughout the process I was impressed by his professionalism, empathy and understanding of the constraints and challenges of small business and had the trust that he worked with our best intentions at heart.

At the end of the brand and communications strategy, I now have valuable documents which will be utilised throughout all areas of the business and I am confident that through their implementation we will achieve our sales targets.

Katie Earl, Cowaramup Country


Testimonial

We have recently used Peter to develop our strategic marketing plan. Peter clearly articulated what he was going to do for us, the time frame and the cost. We felt he had tailored his approach to suit our business and at what stage we were at in our business life cycle.

Peter’s approach was very commercial, it did not require us to spend thousands and thousands of dollars on a plan that would gather dust on the shelf. He worked with us in developing our plan. The end result was a marketing plan that we could adopt without causing a major disruption to our business. The plan itself represented a clear message to prospective and existing clients of what we stand for and how we differentiate ourselves from our competitors.

We believe the plan will not only help in growing our business in the way we want but assist us in attracting and retaining staff. We are looking forward to working with Peter in implementing his

recommendations.

Geoff Ivanac, Jamiesons


Testimonials

Peter Walmsley has consistently delivered an excellent service with Best Bar over the last 6 months, with his new and innovative ideas for the future of our company and his timely manner in getting the end result out the door. Not only will this help our company to grow, but it will help us improve our services to new and existing clients. Best Bar looks forward to continuing to work with Peter now and in the future.

Nicole Otto, Best Bar Reinforcements

We have been working with Peter for a little over 10 months, and during that time he has helped to establish where we rate in the market place, and carve out a niche selling proposition to help us increase our market share over the next few years. Added to this he facilitated a new ‘look’ for us, as our previous image dated back to the 50’s (yes I am serious) – we now appear fresh in the market place, while maintaining our record of established service. Finally, he has helped us establish ties with associations that our customers are a part of, enabling us to promote our services direct to our customers, without wasting precious advertising dollars on irrelevant campaigns.

David Ryall, Photo Hendriks


Testimonials

We initially hired Pete to assist us in our marketing as being a newly established company we weren’t sure in which direction to take. With Pete’s assistance we have been able to present a more profes-sional, modern and creative edge and our clients have been impressed and proud to be working alongside our company. Through this new image and material provided by Pete we have been able to secure more work than in previous years Zoe Redhead, South Sea Logistics

In the short time in which Peter Walmsley has been assisting the Busselton Jetty with its branding strategy he has proved himself to be invaluable. The process was made very clear, the price was more than favourable and he was a pleasure to work alongside. Peter has carried out extensive follow up and continues to share valuable advice. With Peter you get what you pay for and much more. Toni Flanagan, Busselton Jetty


Thanks For Your Time!

www.pwalmsley.com.au

Company Profile 2011

Business

strategic marketing

practical brand strategy

communica ons

strategic planner

strategic writer

marketing national marketing

practical naming strategy

wellconsidered brand