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Slide 1 Technology Unleashed on Marketing ™ Slide 2 “I know that half my advertising money is wasted. I just don’t know which half.” — The Client — The Client…

E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 2: Strategic E-Marketing and Performance Metrics ©2009 Pearson Education, Inc. Publishing as Prentice Hall 2-* 2-1…

E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 2: Strategic E-Marketing and Performance Metrics ©2009 Pearson Education, Inc. Publishing as Prentice Hall 2-* 2-1…

E-Marketing Strategy and business models Chapter 2: Strategic E-Marketing and Business Models Elements from ©2009 Pearson Education, Inc. Publishing as Prentice Hall (E-Marketing,…

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