E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic E-Marketing 2-1 Chapter 2 Objectives After reading Chapter 2 you will be able to:…

E-Marketing Strategy and business models Chapter 2: Strategic E-Marketing and Business Models Elements from ©2009 Pearson Education, Inc. Publishing as Prentice Hall (E-Marketing,…

ELC 310 DAY 2 Agenda Questions? Begin discussion on Strategic eMarketing Assignment 1 Posted due September 18 @ 2:05 PM E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and…

E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 2: Strategic E-Marketing and Performance Metrics ©2009 Pearson Education, Inc. Publishing as Prentice Hall 2-* 2-1…

E-Marketing/6E Chapter 2 Lecture 3 Strategic E-Marketing Instructor: Hanniya Abid E-Marketing E-Marketing Objectives 2-2 After this lecture, you will be able to: Explain…

E-MARKETING 5/E JUDY STRAUSS AND RAYMOND FROST Chapter 2: Strategic E-Marketing and Performance Metrics ©2009 Pearson Education, Inc. Publishing as Prentice Hall 2-* 2-1…

E-Marketing Strategy and business models Chapter 2: Strategic E-Marketing and Business Models Elements from ©2009 Pearson Education, Inc. Publishing as Prentice Hall (E-Marketing,…