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Internet Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to Me

1. Oh Boy!These A/B tests appear tobe bullshit! 2. @OptimiseOrDie• UX, Analytics, Testing and Innovation• Started doing testing & CRO 2004• Split tested over 40M…

Internet Digital Impact 2014 - Oh Boy These AB tests sure look like Bullshit to me

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…

Presentations & Public Speaking Chinwag Psych London 14. Craig Sullivan, Optimal Visit Ltd. “Neuro Marketing is Bulls***t”

1. Neuro Marketing is Bulls**t @OptimiseOrDieChinwag Psych 05/14 2. 3Bill & Ted 3. 4 The Invisible Gorilla 4. The Neuro Marketing Bullshit Toolkit #1 Get out of the office…

Technology Toolkits and tips for UX analytics CRO by Craig Sullivan

1. UX and CRO : Toolkits and Tips UXPA UK - 20th March 2014 @OptimiseOrDie 2. @OptimiseOrDie • UX and Analytics (1999) • User Centred Design (2001) • Agile, Startups,…

Technology UXPA UK - Toolkits and Tips for Blending UX, Analytics and CRO

1. UX and CRO : Toolkits and Tips UXPA UK - 20th March 2014 @OptimiseOrDie 2. @OptimiseOrDie • UX and Analytics (1999) • User Centred Design (2001) • Agile, Startups,…

Technology Elite Camp 2013 - Estonia

1. Shut the fuck up and listen!Psychology, Split testing & The Web 2. What about the top 30 Questions?@OptimiseOrDie 3. @OptimiseOrDie• UX and Analytics (1999)• User…

Technology Conversion Tools of the Conversion Pros

1. Toolkits of the CRO Professionals 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel optimisation…

Internet John lewis lego craig sullivan 1335

1. Oh Boy!These A/B tests appearto be bullshit! 2. @OptimiseOrDie• UX and Analytics (1999)• User Centred Design (2001)• Agile, Startups, No budget (2003)• Funnel…