COMPANY BACKGROUND INTRODUCTION Understanding perceptions of channel members and consumers regarding sales promotion activities enhances the effectiveness of these activities.…

1. 10 Step Marketing Plan for(Philippines)Nathaniel LeeNovember 2012ph.linkedin.com/in/nathanielianlee 2. Disclaimer:  This 10 Step Marketing Plan is part of the mandatory…

A Project Report on CINTHOL soap ) 1 Executive Summary Objective The purpose of doing this project is to give an overview of soap industry in India. And then focus of soaps/brands/companies…

Brand Extension Presented by: Sana Haq Sana Iqbal Waqas Ahmad Raheem Tejani Nadia Azher Khan Mohd. Salman Jamil Brand Extensions One of the most controversial areas of product…

BRAND MANAGEMENT PGDM 2010-12 BRAND MANAGEMENT GROUP ASSIGNMENT BY SAYANTANI SAHA (2010211) SHILP JAIN (2010214) SHIVALI (2010216) SHIVANG MISRA (2010217) SUNAL KAPOOR (2010235)…

Presented By: BS(IT)07- 46 Introduction Unilever was arguably the world's first packaged goods manufacturer It is still one of its biggest companies with operations…

Presented By: BS(IT)07- 46 Introduction Unilever was arguably the world's first packaged goods manufacturer It is still one of its biggest companies with operations…

Presented By: BS(IT)07- 46 Introduction Unilever was arguably the world's first packaged goods manufacturer It is still one of its biggest companies with operations…