Documents MGT 252 (Winter 2007) Principles of Marketing

1. MGT 252 (Winter 2007) Principles of Marketing Jaewoo Joo 0. Introduction 1. What is marketing (Ch. 1) 2. Dynamic Marketing Environment (Ch. 2) 3. Understanding Customers…

Documents Chapter 8: Services Marketing and Customer Relationships.

Chapter 8: Services Marketing and Customer Relationships The Nature of Services regardless of the âproductâ, there is a services aspect to the offerings of all firms. Services…