1. TARGET MARKETINGTARGET MARKET1 2. MARKET SEGMENTATION AND SELECTINGTARGET MARKETSAt the end of this module the learningoutcomes are.1. Why there is a need to segmentmarkets?2.…

1. Identifying Market Segments and Targets 2. Effective Targeting Requires… Identify and profile distinct groups of buyers who differ in their needs and preferences. Select…

1. Unit-2Unit-2 Market Segmentation 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some common characteristic…

1. Segmentation, Targeting & Positioning 2. Overview:Segmentation, Targeting & Positioning Why do this? 3. Market Segmentation - Principles Segmentation Variables…

Slide 1STP Analysis:- The traditional view of the business process, is not going to work in economies where people face abundant choices. There, the Mass Market is actually…

Slide 1MARKET SEGMENTATION Slide 2 CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are…

Slide 1Identifying Market Segments and Targets Marketing Quality Circle 8 Slide 2 After reading this chapter, students should: 1. Know what are the different levels of market…

Slide 1 Slide 10.1 Kotler, Keller, Brady, Goodman and Hansen, Marketing Management, 1 st Edition © Pearson Education Limited 2009 The Value of Segmentation and Targeting…

TARGET MARKET * Target Marketing TARGET MARKET TARGET MARKET * MARKET SEGMENTATION AND SELECTING TARGET MARKETS At the end of this module the learning outcomes are. Why there…

TRAVEL & TOURISM SECTOR PRESENTED BY SADEKE SMITH COLBOURNE COLLEGE What is Marketing? Marketing is the sum total of the activities involved in getting products and services…