Marketing Segmentation

1. Unit-2Unit-2 Market Segmentation 2. The STP ProcessThe STP Process • Segmentation is the process of classifying customers into groups which share some common characteristic…

Documents CHAPTER 4 Customer-Driven Marketing Strategy Objective: explaining how companies segment, target and...

CHAPTER 4 Customer-Driven Marketing Strategy Objective: explaining how companies segment, target and position for maximum competitive advantage Markets Originally, a market…

Documents TARGET MARKET1 Target Marketing. TARGET MARKET2 MARKET SEGMENTATION AND SELECTING TARGET MARKETS At....

TARGET MARKET * Target Marketing TARGET MARKET TARGET MARKET * MARKET SEGMENTATION AND SELECTING TARGET MARKETS At the end of this module the learning outcomes are. Why there…