STRATEGIC MARKETING Eastern Institute of Management 2nd Year 2nd Semester January 2010 Objectives • The basic objective of this course is to develop skills for analyzing…

1. Identifying Market Segments and Targets 2. Effective Targeting Requires… Identify and profile distinct groups of buyers who differ in their needs and preferences. Select…

1. CHAPTER 11 COMPETITIVE DYNAMICS 2. • How can market leaders expand the total market and defend market share? • How should market challengers attack market leaders?…

1. Competitive dynamics How should market challengers attack market Leaders 2. Market Challenger Strategies Defining the Strategic Objective and Opponents Choosing an Effective…

Slide 1 11 Competitive Dynamics 1 Slide 2 11-2 Chapter Questions How do marketers identify primary competitors? How should we analyze competitors’ strategies, objectives,…

PowerPoint Presentation Dealing With Competition PURPOSE OF STUDY Understanding Concepts Market Competition Identifying Competitors Understanding Market Leader Strategies…

Presentation on Automobile Industry Evolution of Automobile Industry Initial Years Manufacturing was licensed •High Customs duty on import •Steep excise duties &…

1. 11 Competitive Dynamics 1 2. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 11-2 Chapter Questions  How can market leaders expand the total market…