9 Dealing with Competition Mr. Ajit Arya Faculty-Marketing Department of Business Studies C. U. Shah College of Engg. & Tech. Chapter Questions How do marketers identify…

1. Identifying Market Segments and Targets 2. Effective Targeting Requires… Identify and profile distinct groups of buyers who differ in their needs and preferences. Select…

1. CHAPTER 11 COMPETITIVE DYNAMICS 2. • How can market leaders expand the total market and defend market share? • How should market challengers attack market leaders?…

Slide 1Dealing with Competition Marketing Management, 13 th ed 11 Slide 2 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-2 Chapter Questions How…

8 Competitive Dynamics Chapter Questions How can market leaders expand the total market and defend market share? How should market challengers attack market leaders? How…

Slide 1 11 Competitive Dynamics 1 Slide 2 11-2 Chapter Questions How do marketers identify primary competitors? How should we analyze competitors’ strategies, objectives,…