Journal of Marketing Management, 1994, 10, 311-324 Mark Gabbott and Gillian Hogg Department of Marketing, University of Stirling, Stirling FK9 4LA, UK Consumer Behaviour…

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Slide 1 Services and Other Intangibles: Marketing the Product That Isn’t There Slide 2 2 Chapter Objectives 4 characteristics of services service continuum core and augmented…

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