Slide 1ISM 270 Service Engineering and Management Lecture 3: Technology in Services Slide 2 Announcements Homework 1 due next week Homework 1 due next week Homework 2 due…
Slide 1 Services and Other Intangibles: Marketing the Product That Isn’t There Slide 2 2 Chapter Objectives 4 characteristics of services service continuum core and augmented…
Slide 1 Chapter – 5 Technology in Services 5 Service Management (5e) Operations, Strategy, Information Technology By Fitzsimmons and Fitzsimmons Slide 2 5-2 Learning Objectives…
Slide 1 1 ETCs of Service: Engineering Psychology into Service Encounters Richard B. Chase Marshall School of Business University of Southern California BYU Seminar, Oct.…
Slide 1 Chapter 7 The Service Encounter Slide 2 2 1. Use the service encounter triad to describe a service firm’s delivery process. 2. Discuss the role of organizational…