Journal of Marketing Management, 1994, 10, 311-324 Mark Gabbott and Gillian Hogg Department of Marketing, University of Stirling, Stirling FK9 4LA, UK Consumer Behaviour…
1. SERVICE MARKETING 2. Services Service is any act or performance that one party can offer to another that is essentially intangible and does not result in any ownership…
1. Marketing-Mix 2. Marketing mix refers to the primary elements that must be attended to in order to properly market a product or service.Marketing mix is the combination…
Slide 1 Services and Other Intangibles: Marketing the Product That Isn’t There Slide 2 2 Chapter Objectives 4 characteristics of services service continuum core and augmented…
ORGANIZATIONAL BEHAVIOR IN THE NAME OF ALLAH THE MOST MERCIFUL AND MIGHTY SERVICES MARKETING Consumer Behavior in SERVICES CHAPTER 3 Consumer problem Time Deficiency For…