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MARKETÌNG MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century Kotler Keller 1-2 Chapter Questions Why is marketing important? What is the scope of marketing?…

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1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions • Why is marketing important? • What is the scope…

Documents Ppt 1

1 Defining Marketing for the 21st Century Marketing Management A South Asian Perspective, 13th ed Chapter Questions Why is marketing important? What is the scope of marketing?…

Business Mm15

1. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS 1. Meaning and Scope of Marketing, 2. Fundamental Marketing Concepts, 3. Company orientations towards the…

Education 18020052 marketing-management

1. Marketing ? Identifying and meeting human and socialneeds. Meeting needs profitably. Flow of goods and services fromproducers to customers. 2. The term was first academically…

Business Marketing management slides

1. Marketing ? Identifying and meeting human and socialneeds. Meeting needs profitably. Flow of goods and services fromproducers to customers. 2. The term was first academically…

Marketing Chapter 1

1. 1 Defining Marketing for the 21st CenturyMarketing Management A South Asian Perspective, 13th ed 2. Chapter Questions • Why is marketing important? • What is the scope…

Economy & Finance Mergers And Acquisitions,Shahrukh Rahman

1. MERGERS AND ACQUISTIONS Presented By Shahrukh Soheil Rahman Second Sem, Section E 2. The phrase  mergers and acquisitions  (abbreviated  M&A ) refers to the aspect…

Marketing introduction to marketing

1. Marketing Management1 2. The Scope of Marketing * Marketing deals with identifying and meeting human and social needs. * One of the shortest definitions of marketing is…

Business Nature, scope and evolution of marketing

1. Nature and Scope ofMarketingMaxwell Ranasinghe B.Sc. ( Business Administration) Hons.MAAT, Attorney at Law, CPM ( New Haven-USA) , MSLIM 2. Nature and Scope of Marketing•…