1. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS 1. Meaning and Scope of Marketing, 2. Fundamental Marketing Concepts, 3. Company orientations towards the…
1. European Innovation Academy 2012 TallinnDr. Patrick Stähler, fluidminds Why should your business exist?so-The philophic al ques-ll tion for a es buisnessThat’s me:I…
1. The future magazine Transition from product to service Anu Seisto | Aino Mensonen | Anna Viljakainen | Maiju Aikala | Pertti Moilanen | Ulf Lindqvist •VISI O NS•SCIENCE•T…
Delivering Customer Value VALUE FOR MONEY REPORT 2013-2014 2 Creating the right balance between economy, efficiency and effectiveness Value for Money 3 Contents Creating…