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Experience brands understand that a customer’s or prospect’s path to the brand passes directly through their own people. And if those people aren’t aligned to the organization’s…

Gerard Sample, Sr. Director, Sales Enablement, CA Technologies, presented a case study at the 2012 Corporate Executive Board’s Sales and Marketing Summit. Gerard discussed…

Partner Resource Guide The VMware Partner Resource Guide (PRG) is a collection of one-page, cheat sheets on a variety of relevant topics to help you sell VMware solutions.…

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1. Ted Finch President, Chanimal Marketing www.chanimal.com Chanimal Presents… Building a SaaS Channel: A Step-by-Step Approach 2. Overview - Contents Channel Defined (Level-Set…