Promotion. Promotion is an intricate part of market mix. Marketing mix includes product, price, place/distribution and promotion (4 Ps). The activities of the first three…
1. Personal Selling and Direct Marketing Chapter 16 2. Learning Goals Understand the role of a company’s salespeople in creating value.Know the six major sales force management…
Slide 1GLOBAL PROMOTION STRATEGIES Overview Marketing communications include advertising, sales promotion, personal selling, and public relations. When communicating with…
Slide 1Chapter 1 Integrated Marketing Communications Slide 2 Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize…
1. Promotion 2. 4p’s of marketing mix Product Price Place Promotion 3. promotion Promotion is the coordination of all seller initiated efforts to set…
Slide 1 5 M’s of advertising 1. Mission : Why to advertise? e.g. Creating awareness, communicating the promotional schemes 2. Money : How much to spend? e.g. Coke and Pepsi…
9TH EDITION CHAPTER 17 MANAGEMENT OF THE SALES FORCE Manning and Reece LEARNING OBJECTIVES Describe the functions of a sales manager List and discuss the qualities of effective…